Paper-Cardboard - Reusing words of truth - March 2025
‘CARTON ONDULÉ DE FRANCE ADVOCATES A LANGUAGE OF TRUTH’.
‘You can imagine how much trouble Carton ondulé de France has with the discourse of certain players in the public debate who have an unfortunate tendency to twist the truth when their arguments are fragile. With a single target: paperboard.
The truth is that the recycling rate for paper and cardboard is 89%, rising to 97% for industrial and commercial uses. The efficiency of the cardboard recycling sector puts France 10 years ahead of the European targets. That's a fact.
The truth is that the paper and cardboard packaging industry employs 50,000 people at 650 industrial sites in the heart of France, and its jobs cannot be relocated. Its national and international SMEs and groups generate sales of €12 billion. These are the facts.
Speaking the truth would mean recognising that the industry is a historic player in the circular economy, and that it has never waited for legislation to make a commitment in this area. In thirty years, the paper industry has significantly reduced its environmental footprint, cutting its water consumption by 50% and its water discharges by 75%. 64% of the heat it consumes is of renewable origin. The average weight of corrugated board per m2 has fallen by 15% in 20 years, for the same service. These results are the fruit of constant efforts in research and development, because concern for environmental impact is in the DNA of this industry. Another fact.
Find all this reliable data in the book ‘Réemployer des mots de vérité’. Kareen Desbouis is the General Delegate of Carton Ondulé de France.’
Source : PAP ARGUS N° 54. 20.03.2025
